Break the abbreviation by its Hindi roots. Janani points to the mother and Suraksha points to protection, so JSY is about protecting mothers. That alone selects Janani Suraksha Yojana.
This programme was rolled out in 2005 within the National Rural Health Mission to cut down deaths during childbirth. It pays a cash incentive to poor expectant mothers who choose to deliver in a hospital or health centre instead of at home, with the amount differing for low-performing and high-performing states.
The remaining options simply spell out plausible sounding Hindi phrases that are not the actual title of any maternal scheme, so they can be set aside.
\[\boxed{\text{Janani Suraksha Yojana}}\]