Question:medium
‘JKSD India Ltd.' recently introduced a new range of 'fresh from kitchen' jams, ketchups, salad dressings and peanut butter, etc. They appointed salespersons to contact prospective customers in leading malls to create awareness about their products and develop product preferences with the aim of making sales.
Which tool of promotion is being used by 'JKSD India Ltd.' to market its products:
‘JKSD India Ltd.' recently introduced a new range of 'fresh from kitchen' jams, ketchups, salad dressings and peanut butter, etc. They appointed salespersons to contact prospective customers in leading malls to create awareness about their products and develop product preferences with the aim of making sales.
Which tool of promotion is being used by 'JKSD India Ltd.' to market its products:
Which tool of promotion is being used by 'JKSD India Ltd.' to market its products:
Show Hint
Personal selling involves direct interaction between the salesperson and the potential customer, aiming to persuade them to purchase the product.
Updated On: Jan 13, 2026
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
Show Solution
The Correct Option is B
Solution and Explanation
'JKSD India Ltd.' employs Personal Selling as its promotional strategy. Sales representatives engage directly with prospective clients in mall settings to showcase and encourage the purchase of products. This method involves direct, face-to-face dialogue to influence customer buying decisions.
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