Step 1: Relate nPr and nCr directly.
Since \(^nP_r = {}^nC_r \times r!\), we can solve for \(r!\) without expanding \(10!\) at all.
Step 2: Substitute the given values.
\[ r! = \frac{{}^{10}P_r}{{}^{10}C_r} = \frac{604800}{120}=5040 \]
Step 3: Identify which factorial equals 5040.
\(7!=7\times6\times5\times4\times3\times2\times1=5040\), so \(r=7\).
Step 4: Conclusion.
\[ \boxed{7} \]