Question:medium

Given below are two statements:
Statement (I): Interpersonal channels are more important than the mass media channels for earlier adopters than for later adopters.
Statement (II): Localite channels are more important than the cosmopolite channels for earlier adopters than for later adopters.
In light of the above statements, choose the most appropriate answer from the options given below:

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Earlier adopters rely more on mass media and cosmopolite channels. Later adopters rely more on interpersonal and localite channels.
  • Both Statement (I) and Statement (II) are correct.
  • Both Statement (I) and Statement (II) are incorrect.
  • Statement (I) is correct but Statement (II) is incorrect.
  • Statement (I) is incorrect but Statement (II) is correct.
Show Solution

The Correct Option is B

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