Explain ‘Advertising’, ‘Sales Promotion’ and ‘Public Relations’ as elements of promotion mix.

Question

‘Novel Stores’ is a chain of grocery stores that has built its reputation on customer satisfaction. It is known for its high-quality products, including a wide variety of bakery, dairy products and ready-to-cook meal kits, etc. catering to diverse customer needs. The store regularly takes feedback from the customers and stocks items accordingly.
The store is popular among the customers for its attractive schemes such as ‘buy one get one free’ offers and weekly discounts, etc. which are advertised on its website.
Once the goods are manufactured, packaged, branded and promoted, ‘Novel Stores’ ensures that they are made available to customers at the right place, in the right quantity and at the right time. Customers can place orders online and choose to get them delivered at their home or pick them up from the store at a selected time. As a result, the revenues of ‘Novel Stores’ are growing every year and profits are increasing.
Identify and explain the elements of marketing mix highlighted in the above case.

Answer 1

Elements of the promotion mix are explained below:
Advertising: Paid, non-personal communication designed to inform, persuade, and remind customers about a product or service. It aims to build brand awareness and attract customers via media such as television, radio, and the internet.
Sales Promotion: Short-term incentives offered to consumers to increase immediate product sales. Examples include discounts, coupons, contests, and free samples, all designed to stimulate consumer interest and encourage purchases.
Public Relations: Efforts to maintain a positive company and product image with the public. This is achieved through press releases, corporate social responsibility (CSR) activities, events, and press conferences, thereby building goodwill and credibility for the business.

Explain ‘Advertising’, ‘Sales Promotion’ and ‘Public Relations’ as elements of promotion mix.

Solution and Explanation

Top Questions on Marketing Management

Questions Asked in CBSE Class XII exam