Question

As per Roger's Diffusion of innovation theory, the third category of adopters is called-

• A. Laggards
• B. Early Adopters
• C. Early Majority
• D. Late Majority

Hint:

To remember the adopter sequence and percentages:
Innovators (\(5\%\)) $\rightarrow$ Early Adopters (\(5\%\)) $\rightarrow$ Early Majority (\(34\%\)) $\rightarrow$ Late Majority (\(34\%\)) $\rightarrow$ Laggards (\(16\%\)).

Answer 1

The Correct Option is C