Step 1: Know the device.
A Zener diode is built to operate steadily in reverse breakdown. Its breakdown voltage here is $V_Z = 3\,\text{V}$.
Step 2: Read the applied voltage.
The input is $V_1 = -5\,\text{V}$, a reverse bias of magnitude $5\,\text{V}$.
Step 3: Check whether breakdown occurs.
Since $|V_1| = 5\,\text{V} > V_Z = 3\,\text{V}$, the reverse voltage exceeds the breakdown level, so the Zener conducts in breakdown.
Step 4: Apply the clamping property.
Once in breakdown, an ideal Zener holds the voltage across itself fixed at $V_Z$, no matter how much larger the input is.
Step 5: Voltage between B and A.
The diode sits between $B$ and $A$, so the voltage difference across it is clamped to its breakdown value.
\[ |V_{BA}| = V_Z = 3\,\text{V} \]
Step 6: State the answer.
The magnitude of the voltage difference between $B$ and $A$ is $3\,\text{V}$.
\[ \boxed{3\,\text{V}} \]