Step 1: Identify the similar triangles.
Since $AD \parallel BE$ (as $AD \parallel BC$ in the parallelogram and $E$ lies on $BC$), triangles $ADF$ and $EBF$ are similar by AA.
Step 2: Write the similarity as a single ratio k.
Let $k = \frac{FD}{FB} = \frac{AF}{EF}$, the common ratio of corresponding sides.
Step 3: Find k using the known sides, then find FD.
\[ k = \frac{AF}{EF} = \frac{7}{4} \]
Since $\frac{FD}{FB} = k$, we get $FD = k \times FB = \frac{7}{4} \times 3 = \frac{21}{4}$ cm.
\[ \boxed{FD = \frac{21}{4}\ \text{cm}} \]