Question:medium

A TED talk (the acronym stands for Technology, Entertainment, and Design) is one of the routes to academic stardom that didn't exist a decade ago. (The 30th anniversary celebration aside, curators only began posting fame-making free online videos in 2006.) Although TED plays an inordinate role in setting the tone for how ideas are conveyed, not only because of the reach of its videos but also through spinoffs like regional "TEDx" events and the TED Radio Hour, one of the few places nonpolicy intellectuals get substantial on-air time, it's just one of a number of platforms that are changing the ecology of academic celebrity. These include similar ideas-in-nuggets conclaves, such as the Aspen Ideas Festival and PopTech, along with huge online courses and, yes, still, blogs. These new, or at least newish, forms are upending traditional hierarchies of academic visibility and helping to change which ideas gain purchase in the public discourse.

In a famous essay, "The Unbearable Ugliness of Volvos," first published in the early 90s, the literary scholar Stanley Fish wrote that "the flourishing of the lecture circuit has brought with it new sources of extra income ... [and] an ever-growing list of stages on which to showcase one's talents, and geometric increase in the availability of the commodities for which academics yearn, attention, applause, fame, and ultimately, adulation of a kind usually reserved for the icons of popular culture." Fish was Exhibit A among professors taking advantage of such trends, and his trailblazing as a lit-crit celebrity inspired the dapper, globe-trotting lit-theory operator Morris Zapp, a character in David Lodge's academic satire Small World. But the world Fish was describing, where no one could live-tweet the lectures, let alone post the talks for worldwide distribution, now seems sepia-toned. "If David Lodge's Morris Zapp were alive and kicking today," observes John Holbo, an associate professor of philosophy at the National University of Singapore, and blogger at Crooked Timber and the Valve, "he'd be giving a TED talk, not an MLA talk. Which is to say: He wouldn't be doing Theory. He probably wouldn't be in an English department."

Q71. The passage is mainly about:

Show Hint

Look for the theme running through the whole passage, not just one example in it.
Updated On: Jul 16, 2026
  • Technology, Entertainment, and Design
  • Turning over the conventional
  • Gaining popular adulation
  • Changing presentations
Show Solution

The Correct Option is B

Solution and Explanation

A quick way to nail a main idea question is to summarize each paragraph in one line and see what common thread runs through all of them.

Paragraph 1: TED talks, along with festivals, online courses and blogs, are new routes to academic stardom that did not exist before, and they are described as upending traditional hierarchies of academic visibility.

Paragraph 2: Stanley Fish is offered as an example of an academic who chased fame even before this shift, and John Holbo's comment drives home the contrast: today's version of a Fish-like celebrity academic would be giving a TED talk instead of an academic lecture, and would probably not even be inside a traditional English department any more.

Put the two paragraphs together and the passage is not really about what TED stands for, or about applause and adulation as such, or merely about how a talk is presented. It is about how new, informal platforms are replacing the old, established channels through which academics used to build a reputation, in other words, the conventional route is being turned over.

This matches option B exactly, so B, turning over the conventional, is the correct choice.

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