To determine the merchant's profit percentage, perform the following calculations:
Step 1: Determine the Effective Purchase Cost
For every 100 cm of cloth purchased, an additional 5 cm is received free, totaling 105 cm. The effective cost per cm is calculated as Rs. 100 / 105 = Rs. 0.9524/cm.
Step 2: Calculate the Selling Price per cm
The merchant sells cloth at Rs. 110 per meter (100 cm), resulting in a selling price of Rs. 110 / 100 = Rs. 1.1/cm. However, customers receive only 95 cm for every 100 cm paid for. Therefore, the effective selling price per cm is Rs. 1.1 * (100/95) = Rs. 1.1579/cm.
Step 3: Apply the Discount
A 5% discount is applied to the selling price. The discounted selling price per cm is Rs. 1.1579 * 0.95 = Rs. 1.100005/cm.
Step 4: Calculate the Profit Percentage
The profit per cm is the difference between the discounted selling price and the effective cost price: Rs. 1.100005 - Rs. 0.9524 = Rs. 0.147605.
The profit percentage is calculated as (Profit per cm / Cost price per cm) * 100 = (0.147605 / 0.9524) * 100, which is approximately 15.5%.
Consequently, the merchant's profit percentage is 15.5%.