Question:medium
(a) Explain the following functions of marketing:
(i) Standardisation and Grading
(ii) Transportation
OR
(b) Explain any two components included in physical handling and movement of goods from place of production to the place of distribution.
(a) Explain the following functions of marketing:
(i) Standardisation and Grading
(ii) Transportation
OR
(b) Explain any two components included in physical handling and movement of goods from place of production to the place of distribution.
(i) Standardisation and Grading
(ii) Transportation
OR
(b) Explain any two components included in physical handling and movement of goods from place of production to the place of distribution.
Show Hint
Marketing delivers quality and availability — both need movement and grading!
Updated On: Jan 13, 2026
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Solution and Explanation
(i) Standardisation and Grading: Standardisation establishes uniform product specifications (e.g., size, quality, packaging). Grading categorizes products by specific features or quality tiers (e.g., Grade A, B). These processes foster consumer confidence and facilitate product comparison. (ii) Transportation: This function facilitates the efficient movement of goods from production sites to consumption points, overcoming geographical obstacles and ensuring timely product availability across markets.
Final Answer: (a) Standardisation/Grading = quality assurance; Transportation = supply chain execution.
Final Answer: (a) Standardisation/Grading = quality assurance; Transportation = supply chain execution.
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