Question:medium
(a) Explain the following functions of marketing :
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.
(a) Explain the following functions of marketing :
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.
Show Hint
Think “Pull” for Advertising and “Push” for Personal Selling.
Updated On: Jan 13, 2026
Show Solution
Solution and Explanation
(a)
- (i) Customer Support: Post-sale assistance, feedback management, complaint resolution, setup, and upkeep that boost satisfaction and brand allegiance.
- (ii) Product Design & Development: Creating products aligned with consumer requirements and tastes. A strong design draws customers and maintains demand.
- Advertising: Paid promotion via print, digital, or visual media to build awareness and influence customers.
- Personal Selling: Direct, face-to-face engagement with prospective buyers to discern needs and finalize transactions. Particularly beneficial for complex or high-value goods.
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