List of top Entrepreneurship Questions on Marketing and Sales Strategy

From the following statements identify that describes sales strategy

Identify the different methods used for Below the line method to promote company's product.
A. Sponsorship
B. Cinema advertising
C. Online banner advertisements
D. Public Relations
E. Direct marketing
Identify the various methods that can be used by company to promote in product under its Below the line approach.

Rohan is manufacturing cold drinks. He sells three sizes, 100 ml for ₹8, 1 litre for ₹20 and 2.25 litre for ₹80.
Identify the price strategy used by Rohan.

Companies appoint _______ to contact prospective buyers and create awareness about the company's product.

Match List I with List II

List I		List II
A.	Price mix	I.	The path or route along which goals move from producer to consumer
B.	Place mix	II.	The value that is put on product
C.	Product mix	III.	This refers to the item actually being sold
D.	Promotion mix	IV.	Refers to activities undertaken to make the product known to users and trade

Choose the correct answer from the options given below :