List of top Mass Media Questions on Advertising asked in CUET (UG)

In which form of advertising the product is disguised in entertainment?

This form of advertising is used when a product is being first time introduced in the market.

Match the LIST-I with LIST-II

LIST-I Brand		LIST-II Tagline
A.	LIC	I.	Daag acche hai
B.	Mountain Dew	II.	I'm lovin it
C.	Surf Excel	III.	Darr ke aage jeet hai
D.	McDonalds'	IV.	Zindagi ke sath bhi, zindagi ke badh bhi

Choose the correct answer from the options given below:

Identify the correct sequence of following stages in an advertising campaign:
(A) Brief to the client
(B) Promotion
(C) Media Planning
(D) Research
Choose the correct answer from the options given below:

Advertisement of a Tour and Travel agency, whose target audience is young adults, shall use which form of media to catch maximum eyeballs?

Who among these is known as the 'Father of Advertising'?