Question:medium

Who propounded the Two Step-Flow Theory of Communication?

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The Two Step-Flow Theory highlights the role of opinion leaders in the dissemination of information from mass media to the general public.
Updated On: Feb 18, 2026
  • Katz and Lazarsfeld
  • Shannon and Weaver
  • Wilbur Schramm
  • Marshal McLuhan
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The Correct Option is A

Solution and Explanation

Paul Lazarsfeld and Elihu Katz developed the Two-Step Flow Theory of Communication. This theory posits that mass media information reaches opinion leaders, who then disseminate it to the wider population. It highlights the role of personal communication in influencing public opinion.
Therefore, the correct answer is (1) Katz and Lazarsfeld.
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