Question

Which two groups of people together constitute the maximum percentage share in the product adoption process ?

• A. Innovators and Early majority
• B. Early majority and Late majority
• C. Early adopters and Early majority
• D. Late majority and Laggards

Hint:

The "Early Majority" and "Late Majority" represent the two large, symmetrical 34% blocks under the normal bell curve in Rogers' diffusion model, together making up more than two-thirds (68%) of all adopters.

Answer 1

The Correct Option is B