Question

Which of the following tests are often employed to measure advertising effectiveness?
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test

• A. (A), (B) and (C) only
• B. (A), (B) and (D) only
• C. (A), (B), (C) and (D)
• D. (B), (C) and (D) only

Hint:

Advertising effectiveness tests check awareness, comprehension, inquiries, and actual sales impact.

Answer 1

The Correct Option is C

Step 1: Test Explanations
- Recognition test: Assesses ad recall
- Inquiry test: Assesses consumer inquiries generated
- Reason-why test: Assesses ad message comprehension
- Sales test: Assesses sales impact → all correct