Step 1: Recall that the master switch family for programmed cell death is named after one gene. That gene gives the family its label.
Step 2: The family is the $Bcl-2$ family, sitting on chromosome 18, and Bcl-2 itself is the index member.
Step 3: A handy mnemonic: members ending in $S$ (Bcl-xs) Stimulate death, members ending in $L$ (Bcl-xl) Lower death; Bax and Bak push apoptosis while Bcl-2 and Mcl-1 oppose it.
Step 4: Among the options, the gene that the family is named for and the expected key is Bcl-2.
\[\boxed{\text{Bcl2}}\]