Question:medium

Which of the following communication channels are relatively more important at the knowledge stage of innovation decision process?
(A) Mass media channels
(B) Interpersonal channels
(C) Cosmopolite channels
(D) Localite channels
(E) Newspapers
Choose the correct answer from the options given below:

Show Hint

To remember this concept:
- Awareness/Knowledge stage = Mass Media and Cosmopolite channels.
- Persuasion/Decision stage = Interpersonal and Localite channels.
Updated On: Jul 24, 2026
  • (A), (B) and (C) only.
  • (A), (C) and (E) only.
  • (B) and (D) only.
  • (D) and (E) only.
Show Solution

The Correct Option is B

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