Step 1: Think about what creative means here.
In a newspaper, creating means producing the content: stories, headlines, photographs and page design.
Step 2: Find who does this.
Reporters, sub-editors, photographers and editors sit in the editorial department. They shape what the reader sees.
Step 3: Drop the business departments.
Marketing earns revenue from advertisers, and distribution delivers copies. Neither one makes the content, so options 1 and 2 are out.
Step 4: Drop the technical department.
The technical team prints and maintains machines. It turns finished content into copies, so option 4 is out.
Step 5: Confirm the answer.
Only the editorial department produces the creative content, which makes option 3 correct.
Step 6: Memory aid.
As a memory aid, think of the newspaper as a factory. The editorial team makes the product, which is the news. Marketing sells it, distribution delivers it and the technical team prints it. Only the first one is creative work.
Final Answer:
The creative organ of a newspaper is the editorial department.
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