This phenomenon is known as extrinsic motivation.
Extrinsic motivation occurs when individuals engage in activities driven by external incentives such as monetary gain, commendation, accolades, or academic marks.
Illustrative examples include employees extending their work hours for a bonus or students dedicating time to study for a scholarship opportunity.
External stimuli compel individuals to accomplish objectives they might not otherwise pursue solely for personal fulfillment.
Although extrinsic motivation proves effective for repetitive tasks or meeting deadlines, an overdependence on it can diminish intrinsic drive.
An optimal equilibrium between intrinsic (internal) and extrinsic (external) motivation is crucial for sustained development.