Question:medium

What is the main objective of the "SITE" (Satellite Instructional Television Experiment) project in India?

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SITE is often called the largest sociological experiment in mass communication.
Updated On: Mar 20, 2026
  • Entertainment broadcasting
  • Educational and developmental communication
  • Military communication
  • Commercial advertising
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The Correct Option is B

Solution and Explanation

Step 1: Understanding the Concept:
SITE was a pioneering social experiment in using satellite technology for rural development.
Step 2: Detailed Explanation: Launched in 1975-76, SITE was a collaboration between NASA and ISRO.
It beamed educational television programs directly to 2,400 villages in six Indian states.
The primary focus was on primary education, health, hygiene, and agricultural practices to improve the lives of rural citizens.
It proved that satellite communication could be used as a tool for national development in a country with vast geographic diversity.
Step 3: Final Answer:
The objective was educational and developmental communication.
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