Question:medium
What is meant by viral marketing?
What is meant by viral marketing?
Show Hint
Remember: Viral marketing = Fast spread through social sharing.
Updated On: Mar 18, 2026
Show Solution
Solution and Explanation
Was this answer helpful?
0
Top Questions on Marketing Management
- ‘Novel Stores’ is a chain of grocery stores that has built its reputation on customer satisfaction. It is known for its high-quality products, including a wide variety of bakery, dairy products and ready-to-cook meal kits, etc. catering to diverse customer needs. The store regularly takes feedback from the customers and stocks items accordingly.
The store is popular among the customers for its attractive schemes such as ‘buy one get one free’ offers and weekly discounts, etc. which are advertised on its website.
Once the goods are manufactured, packaged, branded and promoted, ‘Novel Stores’ ensures that they are made available to customers at the right place, in the right quantity and at the right time. Customers can place orders online and choose to get them delivered at their home or pick them up from the store at a selected time. As a result, the revenues of ‘Novel Stores’ are growing every year and profits are increasing.
Identify and explain the elements of marketing mix highlighted in the above case.
- CBSE Class XII - 2026
- Business Studies
- Marketing Management
- ‘Premier Ltd.’ is a clothing company known for its high quality apparel and strong commitment to environment sustainability. The company designs its clothing after carefully understanding the needs of its present and prospective buyers and satisfying them in an effective manner. It assumes that profit can be maximised only when all decisions are taken from the point of view of customer satisfaction. Along with meeting customer needs, ‘Premier Ltd.’ also shows a deep concern for the long-term well-being of the society. To reduce environmental pollution, the company is using organic cotton and recycled polyester. For reducing waste, they run a programme where customers can return old clothes for recycling and get a discount on new clothes. Not only this, they keep aside a portion of its profits for environmental education programmes in local schools. Identify and explain two marketing management philosophies followed by ‘Premier Ltd.’.
- CBSE Class XII - 2026
- Business Studies
- Marketing Management
- Identify the shift in the marketing management philosophy from Picture I to Picture II.
- CBSE Class XII - 2026
- Business Studies
- Marketing Management
- The process of giving a name or a sign or a symbol etc., to a product is known as :
- CBSE Class XII - 2026
- Business Studies
- Marketing Management
- Want to practice more? Try solving extra ecology questions todayView All Questions