Step 1: Concept Identification:
The query seeks the terminology for behavioral guidelines, specifically within a professional context.
Step 2: Detailed Analysis:
Values: These represent fundamental beliefs regarding goodness, rightness, and significance, both individually and societally. While foundational to ethics, they are not the rules themselves.
Dignity of Labour: This principle advocates for equal respect across all job types, asserting that no occupation is inherently superior. This is a value, not a set of prescriptive rules.
Ethics: This term precisely denotes a structured system of moral principles and rules of conduct that dictate an individual's behavior or the execution of an activity. Professional ethics, such as those in medicine or law, establish the standards for members of specific professions.
Assumptions: These are propositions accepted as true without substantiation and do not constitute rules of conduct.
Step 3: Conclusion:
The established rules or standards that direct behavior, particularly within a professional domain, are referred to as ethics.