Question

Traditional handloom weaver, Champa Devi is in distress due to low source of income as their weaving craft is vanishing slowly. Encourage her by informing any three efforts/initiatives by the Government of India to revive their occupation.

Hint:

Government schemes such as financial support, marketing assistance and skill training help revive traditional crafts like handloom weaving.

Answer 1

Step 1: Understanding the Concept: Traditional crafts face stiff competition from power looms. The government implements various schemes to provide financial, technological, and marketing support to artisans to preserve heritage crafts.
Step 2: Detailed Explanation: Champa Devi can be encouraged by informing her about these three government initiatives:
1. National Handloom Development Programme (NHDP) / Cluster Approach: The government identifies clusters of weavers and provides them with upgraded looms, training for new designs, and infrastructure support like common facility centres to improve productivity.
2. Financial Assistance (Mudra Scheme): Under schemes like the Weaver Mudra Scheme, traditional weavers are provided with concessional credit and low-interest loans. This helps them purchase high-quality raw materials without falling into debt traps.
3. Digital and Marketing Initiatives (e.g., E-Dhaga App and Handloom Mark): The government has launched apps like 'e-Dhaga' to help weavers easily access subsidized yarn. Furthermore, the 'Handloom Mark' guarantees the authenticity of handwoven products, helping weavers fetch better prices in domestic and international markets.
Step 3: Final Answer: Inform her about cluster development, financial loans (Mudra), and digital supply chain apps.