Step 1: Understanding the Concept:
The "Global Village" concept explains how electronic media collapse space and time, allowing people worldwide to communicate as if they were in a small village.
Step 2: Detailed Explanation:
Marshall McLuhan, a Canadian philosopher and media theorist, popularized the term "Global Village" in his books "The Gutenberg Galaxy" (1962) and "Understanding Media" (1964).
He predicted that the move from print media (which he viewed as isolating) to electronic media (like television and radio) would create a collective human experience.
He argued that because of instantaneous communication, the world would shrink into a "village" where everyone is involved in everyone else's lives.
Step 3: Final Answer:
Marshall McLuhan is the scholar who coined the term.