Step 1: Identify the structure.
The sino-atrial node (SAN) is the natural pacemaker of the heart, sitting in the right atrium.
Step 2: Know its job.
It fires electrical impulses on its own, and each impulse starts one heartbeat.
Step 3: Link firing rate to heart rate.
Since SAN starts every beat, its firing rate sets the resting heart rate.
Step 4: Recall the normal value.
In a healthy adult the SAN fires about 70 to 75 times per minute.
Step 5: Reject the wrong ranges.
120 to 140 and 100 to 110 are too high, and 28 to 30 is far too low.
Step 6: Conclude.
The correct range is 70 to 75 per minute, which is option 3.
\[ \boxed{70\ \text{to}\ 75} \]