Question

The ”Model of Communication” as given by Rogers & Shoemaker (1971) has the following elements; arrange them in correct sequence:
(A). Source
(B). Message
(C). Channel
(D). Receiver
(E). Effect

Choose the correct answer from the options given below

• A. (A), (B), (C), (D), (E)
• B. (A), (C), (B), (D), (E).
• C. (A), (C), (D), (E), (B)
• D. (A), (D), (E), (C), (B)

Hint:

Use the SMCRE acronym (Source $\to$ Message $\to$ Channel $\to$ Receiver $\to$ Effect) to recall the Rogers and Shoemaker communication model.

Answer 1

The Correct Option is A

Step 1: Recall the mnemonic for this model: SMCRE.
Step 2: Expand it: S = Source, M = Message, C = Channel, R = Receiver, E = Effect.
Step 3: Map to the labelled elements: (A) Source, (B) Message, (C) Channel, (D) Receiver, (E) Effect, which is already in order.
Step 4: This matches the sequence (A), (B), (C), (D), (E), so the correct option is (1).