Question

The ”Model of Communication” as given by Katz & Lazarsfeld (1955) has following elements; arrange them in correct sequence:
(A). Source
(B). Message
(C). Mass Media
(D). Opinion
(E). Public

Choose the correct answer from the options given below

• A. (A), (B), (C), (D), (E)
• B. (A), (C), (B), (D), (E)
• C. (A), (C), (D), (E), (B)
• D. (A), (D), (E), (C), (B)

Hint:

Two-step flow: Source $\to$ Mass Media $\to$ Opinion Leaders $\to$ Public; Message flows throughout.

Answer 1

The Correct Option is B

Step 1: Note all four options start with Source (A), so compare only the remaining order.
Step 2: Recall the two-step flow rule: mass media reaches opinion leaders first, who then reach the public.
Step 3: Eliminate sequences that misplace Mass Media or break the leader-before-public order.
Step 4: The correct sequence is (A), (C), (B), (D), (E) (Option 2).