Step 1: Read the key clue in the question.
The question describes a method where a single sperm is directly injected into the ovum. The word directly is the giveaway here.
Step 2: Recall what ART methods do.
Assisted Reproductive Technologies help couples facing infertility by handling gametes or embryos outside or inside the body in controlled ways.
Step 3: Check Embryo Transfer (ET).
Here an already formed embryo is placed into the uterus. No sperm injection happens, so this is not the answer.
Step 4: Check GIFT.
In Gamete Intra Fallopian Transfer, sperm and eggs are placed together in the fallopian tube and fertilisation happens naturally. There is no direct injection, so this is wrong.
Step 5: Check ZIFT.
In Zygote Intra Fallopian Transfer, fertilisation has already occurred and a zygote is transferred. Again no sperm injection step, so wrong.
Step 6: Check ICSI and conclude.
Intra Cytoplasmic Sperm Injection is the only technique where one sperm is micro-injected straight into the cytoplasm of the egg, exactly matching the description.
\[ \boxed{\text{Intra cytoplasmic sperm injection (ICSI)}} \]