Step 1: Understanding the Concept:
First, find the slope of the tangent at $(2, 2)$, then the slope of the normal. Use the point-slope form to find the equation of the normal.
Step 2: Formula Application:
Differentiating $x^2 + 2xy - 3y^2 = 0$: $2x + 2(x y' + y) - 6y y' = 0$.
The length of perpendicular from $(0, 0)$ to $ax + by + c = 0$ is $d = \frac{|c|}{\sqrt{a^2+b^2}}$.
Step 3: Explanation:
At $(2, 2)$: $4 + 2(2y' + 2) - 12y' = 0 \implies 4 + 4y' + 4 - 12y' = 0 \implies 8 = 8y' \implies y' = 1$.
Slope of tangent $= 1$, so slope of normal $m_n = -1$.
Equation of normal: $y - 2 = -1(x - 2) \implies x + y - 4 = 0$.
Perpendicular distance from $(0, 0) = \frac{|-4|}{\sqrt{1^2+1^2}} = \frac{4}{\sqrt{2}} = 2\sqrt{2}$.
Step 4: Final Answer:
The length is $2\sqrt{2}$ units.