Question:medium

"The Government had launched Incredible India Campaign to promote tourism in various parts of the country."
Elaborate the impact of Incredible India Campaign on foreign exchange reserves and Balance of Payment of India.

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More tourism = more foreign exchange inflow via services export, improving BOP.
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Solution and Explanation

The Incredible India Campaign aims to attract foreign tourists, consequently boosting foreign exchange earnings. This action benefits India's current account of the Balance of Payment (BOP) by increasing foreign currency inflows derived from tourism services, which are classified as an invisible item in the BOP. The campaign positively impacts foreign exchange reserves, leading to a stronger rupee and an improved international financial standing for India.
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