Step 1: Force the ratio negative from the start.
Since the terms alternate sign, write $r = -k$ with $k > 0$. The first two terms give $a(1 - k) = 12$, call this (1).
Step 2: Write the next pair of terms.
The third and fourth terms are $ar^2 + ar^3 = a k^2 (1 - k) = 48$, call this (2), since $r^2 = k^2$ and $r^3 = -k^3$.
Step 3: Cancel the common factor.
Dividing (2) by (1) removes $a(1-k)$ from both sides: $k^2 = \frac{48}{12} = 4$, so $k = 2$ (rejecting the negative root since $k > 0$).
Step 4: Recover r and a.
So $r = -k = -2$. Substitute back into (1): $a(1 - 2) = 12$, giving $-a = 12$, so $a = -12$.
Step 5: Verify with actual terms.
The terms become $-12, 24, -48, 96$. Check: first two sum to $-12 + 24 = 12$, correct. Third and fourth sum to $-48 + 96 = 48$, correct, and the signs alternate as required.
Final Answer:
This confirms the first term. \[ \boxed{a = -12} \]