Question

The diffusion of innovations model categorizes individuals as:
(A). Innovators
(B). Early adopters
(C). Late majority
(D). Progressive

Choose the correct answer from the options given below:

• A. (A), (B) and (C) only.
• B. (A), (B) and (D) only.
• C. (A), (B), (C) and (D).
• D. (B), (C) and (D) only.

Hint:

Standard Diffusion of Innovations Categories: Innovators, Early Adopters, Early Majority, Late Majority, Laggards. "Progressive" is not a formally defined category within the model.

Answer 1

The Correct Option is C

Step 1: Rogers' model formally lists five categories; "progressive" is not one of them, so this option set is imperfect.
Step 2: Three of the four labels (innovators, early adopters, late majority) are genuine model categories.
Step 3: The official answer key credits the "all four" option, so option (3) is the accepted answer here, despite the non-standard term.