Question

‘Swadisht', an online food delivery platform, has been in business for the last ten months. It is now planning to launch its advertising campaign ‘Bhook Lage Toh Swadisht Khao'. The campaign aims to inform and improve its brand image as a household, friendly and trustworthy service. This advertising campaign is for working professionals who often struggle with time constraints for cooking at home and also for teenagers who love ‘Swadisht' food.

Identify and state any two rules considered by ‘Swadisht' online food delivery platform, while planning to launch its advertising activity.

Hint:

To remember the four rules of advertising, use the acronym ATMC: Aim (Why?) $\quad | \quad$ Target (Who?) $\quad | \quad$ Media (How?) $\quad | \quad$ Competitors (Others?) Clearly defining your Aim and Target is the first step toward launching a successful marketing campaign.

Answer 1