Question

Select the most appropriate scale to measure Attitude, Opinion and Perception.

• A. Likert scale
• B. Ratio scale
• C. Richter scale
• D. Armstrong scale

Hint:

Remember: For measuring social/psychological traits like attitude or opinion, always use the Likert scale.

Answer 1

The Correct Option is A

Step 1: Identifying the Measurement Subject.
The inquiry pertains to quantifying attitudes, opinions, and perceptions. These are intrinsically subjective psychological or social responses.

Step 2: Function of the Likert Scale.
The Likert scale is precisely engineered for the measurement of opinions and attitudes. It typically employs a sequence of statements accompanied by response options such as: - Strongly Agree - Agree - Neutral - Disagree - Strongly Disagree

Step 3: Justification for Excluding Other Scales.
- Ratio scale: Appropriate for measurements of absolute magnitude (e.g., length, weight, time). Unsuitable for subjective perceptions.
- Richter scale: Utilized for quantifying earthquake intensity.
- Armstrong scale: This is not an established scale for measuring opinion or perception. Consequently, the appropriate scale for this measurement is the Likert scale. \[\boxed{\text{Likert scale}}\]