Question

Reena, a young entrepreneur, noticed that urban consumers were becoming increasingly health-conscious and preferred products that were both nutritious and convenient to use. She decided to study the market to understand the trends of demand, supply and consumer preferences. The research revealed that more people are adopting health-focused diets and prefer products made from natural ingredients.

Based on this insight, Reena decided to start a business of producing ready-to-drink bottled juices extracted from the locally grown organic citrus and other fruits.

By quoting lines, identify and explain the two idea fields discussed in the above case.

Hint:

To easily identify idea fields in case studies:

• If the idea comes from studying customer needs, preferences, or market gaps $\to$ Market-Driven.
• If the idea comes from utilizing agriculture, soil, minerals, or local crops $\to$ Natural Resources.

Answer 1