Comprehension

Preeti started her own cooking channel on Youtube ‘Mood Art’. As her subscribers increased, she was not in a position to manage everything on her own. She hired Rahul and Riya to help her with filming, editing, lighting and content research. She granted authority to them to operate within prescribed limits. She was thus, able to use her time on high priority activities like developing new recipes and content development etc. As a result, Rahul and Riya were given opportunities to develop and exercise initiative. Preeti was now able to focus on objectives and meet the target of achieving a subscriber base of one million in six months. 

Question: 1

Identify the concept of management used by Preeti to focus on objectives of her business and meet her targets.

Show Hint

A good marketing strategy integrates all marketing functions including branding, pricing, and promotion to reach and influence target customers effectively.
Updated On: Jan 13, 2026
Show Solution

Solution and Explanation

Delegation, the act of transferring responsibility and authority to subordinates while retaining accountability, was demonstrated when Preeti assigned tasks such as filming, editing, lighting, and research to Rahul and Riya. This allowed Preeti to concentrate on high-priority activities like content development and new recipes, thereby enabling her to effectively achieve her business objectives.
Was this answer helpful?
0
Question: 2

Explain any five point of importance of the concept identified in (a) above.

Show Hint

Delegation is not just task sharing; it's about trust and building a capable team while allowing managers to focus on big-picture objectives.
Updated On: Jan 13, 2026
Show Solution

Solution and Explanation

Delegation's Significance:
Managerial Workload Reduction: Managers can distribute tasks, lessening their burden. Preeti could concentrate on strategic objectives while her team managed routine duties.
Employee Skill Enhancement: Delegation offers employees avenues for learning and development. Rahul and Riya could showcase and refine their abilities.
Boosted Employee Morale: Entrusting employees with responsibilities fosters a sense of value and motivation, enhancing job satisfaction and productivity.
Streamlined Decision-Making: Empowering subordinates to make decisions within defined parameters accelerates processes and ensures operational efficiency.
Enhanced Objective Alignment: Managers can prioritize critical tasks and long-term goals. Preeti could focus on channel expansion and audience growth.
Was this answer helpful?
0