Step 1: Diffusion of Innovation Theory.
Everett Rogers' theory posits that society adopts innovations through distinct segments: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
Step 2: Innovators' Role.
Innovators are the initial adopters of new concepts, methods, or technologies.
They are venturesome, risk-tolerant, and often pilot new ideas.
They typically constitute approximately 2.5% of the population in adoption studies.
Step 3: Option Assessment.
- (1) Early Adopters: Follow innovators; slightly more cautious and less risk-prone.
- (2) Early Majority: Adopt after observing the success of innovators and early adopters.
- (3) Innovators: Correct. They are the first to adopt new ideas and take risks.
- (4) Late Majority: A conservative group adopting very late.
Step 4: Determination.
Therefore, individuals inclined to take risks and adopt new ideas first are identified as Innovators.