Step 1: The respiratory chain has four complexes. The question targets Complex I, the NADH to coenzyme Q reductase.
Step 2: Sorting the options by their site of action makes the answer clear. Carbon monoxide poisons Complex IV by blocking cytochrome aa3 to oxygen, antimycin A blocks Complex III between cytochrome b and c1, and atractyloside acts on the adenine nucleotide translocase that moves ADP into the mitochondrion.
Step 3: Rotenone is the agent that specifically halts electron transfer at Complex I, stopping the hand-off from the iron-sulfur centers to coenzyme Q.
Step 4: Therefore the inhibitor of NADH-CoQ reductase is rotenone.
\[\boxed{\text{Rotenone}}\]