Question

Match List-I with List-II. List I (Ways of market segmentation) i. Demographic List II (Basis of segmentation) 1. Opinion on specific products or services ii. Psychographic iii. Geographic 2. Regions, climate 3. Similar lifestyles, interests iv. Behavioural 4. Age, population Choose the correct option from the following :

• A. i– 1, ii– 2, iii– 4, iv– 3
• B. i– 3, ii– 1, iii– 4, iv– 2
• C. i– 4, ii– 3, iii– 2, iv– 1
• D. i– 2, ii– 1, iii– 4, iv– 3

Hint:

Understanding market segmentation is key to analyzing consumer patterns. Memorize the different bases of segmentation.

Answer 1

The Correct Option is C

Market Segmentation Categories

1. Demographic:
   Dividing the market by characteristics like age, gender, income, and population size.
2. Psychographic:
   Categorizing consumers based on their lifestyles, interests, values, and attitudes.
3. Geographic:
   Segmenting customers by their location, including regions, climate, or specific cities.
4. Behavioral:
   Dividing consumers based on their interactions and engagement with products or services, such as their opinions or purchasing frequency.