| List-I (Type of media) | List-II (Example) |
| (A) Print | (I) Television |
| (B) Interactive | (II) Magazine |
| (C) Out of home | (III) Internet |
| (D) Broadcast | (IV) Poster |
Matching is performed by identifying the most appropriate examples for each media category.
The resulting matches are: (A)-(II), (B)-(III), (C)-(IV), (D)-(I).