Question

Mass media channels are relatively more important than interpersonal channels for

• A. Laggard
• B. Late Adopters
• C. Early adopters
• D. Early Majority

Hint:

To remember: Innovators and Early Adopters rely on cosmic and mass media channels, whereas Late Majority and Laggards rely primarily on local, interpersonal channels.

Answer 1

The Correct Option is C