Step 1: Find the interest earned in one year.
The total simple interest over 3 years is Rs. 5400, and simple interest is the same for every year, so the interest for one year is \( \frac{5400}{3} = 1800 \).
Step 2: Connect this yearly interest to the rate.
Since the rate is 12% per annum, the yearly interest of Rs. 1800 must equal 12% of the principal \( P \), so \[ \frac{12}{100} \times P = 1800 \]
Step 3: Solve for the principal.
\[ P = \frac{1800 \times 100}{12} = \boxed{15000} \]