For a \( 2 \times 2 \) matrix \( A = \begin{bmatrix} a & b \\ c & d \end{bmatrix} \), its adjugate matrix is defined as:
\[ \text{adj } A = \begin{bmatrix} d & -b \\ -c & a \end{bmatrix}. \]The condition \( \text{adj } A = A \) implies:
\[ \begin{bmatrix} d & -b \\ -c & a \end{bmatrix} = \begin{bmatrix} a & b \\ c & d \end{bmatrix}. \]Equating the corresponding elements yields:
\[ d = a, \quad -b = b, \quad -c = c, \quad a = d. \]From \( -b = b \), it follows that \( b = 0 \). Similarly, from \( -c = c \), it follows that \( c = 0 \). Therefore, the matrix \( A \) takes the form:
\[ A = \begin{bmatrix} a & 0 \\ 0 & a \end{bmatrix}. \]The sum of the elements of this matrix is:
\[ a + b + c + d = a + 0 + 0 + a = 2a. \]Final Answer: \( \boxed{2a} \)