Question

'Lens-o' was started as an online eyewear company selling glasses and contact lenses on their website. Recently, it set up a uniquely designed offline store, so that customers can also buy their products from the company showroom.
Which channel of distribution is used by the company:

• A. Zero level channel
• B. One level channel
• C. Two level channel
• D. Three level channel

Hint:

Zero-level distribution channels involve direct selling by the producer to the consumer, without intermediaries.

Answer 1

The Correct Option is A

'Lens-o' employs a zero-level channel of distribution, meaning it sells directly to customers without intermediaries. The company initially operated online and maintains this direct distribution model with the addition of an offline store.