This also follows directly from the standard thermodynamic definition of the equilibrium constant, without writing out rate laws first. For a general reversible reaction, the equilibrium constant is defined as the ratio of the rate constant of the forward process to the rate constant of the reverse process, precisely because it is these two constants that set how far the reaction shifts before settling down.
Physically, a large $k_f$ relative to $k_r$ means the forward reaction proceeds much faster than the reverse one, so the system settles with more product ($C$, $D$) than reactant ($A$, $B$) present, corresponding to a large value of $K$. Conversely, if $k_r$ dominates over $k_f$, the system favors the reactants and $K$ should come out small.
Only the ratio $\dfrac{k_f}{k_r}$ behaves this way. The reciprocal $\dfrac{k_r}{k_f}$ would behave backwards, and the sum $k_f+k_r$ or product $k_f \times k_r$ do not correspond to any meaningful equilibrium quantity at all.
\[\boxed{K = \dfrac{k_f}{k_r}}\]