MAC Address Structure.
- A MAC address comprises 48 bits, equivalent to 6 bytes.
- It is segmented into two components: - Organizationally Unique Identifier (OUI): The initial 24 bits (3 bytes).
- Network Interface Controller (NIC) Specific Part: The subsequent 24 bits (3 bytes).
Conclusion.
Therefore, the OUI consists of 24 bits.
Final Answer: \[\boxed{24 \text{ bits}}\]