Question:medium

In adopter categories, what is the percentage of early adopters in a social system to adopt an innovation?

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Remember the symmetrical structure of Rogers' bell curve:
$2.5\%$ (Innovators) + $13.5\%$ (Early Adopters) = $16\%$ (under 1 standard deviation on the left).
This mirrors the $16\%$ of Laggards on the far right of the curve.
Updated On: Jul 24, 2026
  • 2.5
  • 13.5
  • 16.0
  • 34
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The Correct Option is B

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