Step 1: Write both Vieta relations in one line before substituting anything.
For $f(x) = px^2 - 2x + 3p$, matching with $ax^2 + bx + c$ gives $a = p$, $b = -2$, $c = 3p$. So:
\[ \alpha + \beta = \frac{2}{p}, \qquad \alpha\beta = \frac{3p}{p} = 3 \]
Step 2: Put the given condition into a single equation and clear the fraction in one move.
The condition is $\alpha + \beta = \alpha\beta$. Substitute both expressions at once:
\[ \frac{2}{p} = 3 \]
Instead of solving this in two separate stages, cross multiply directly:
\[ 2 = 3p \]
Step 3: Solve the resulting linear equation.
\[ p = \frac{2}{3} \]
Step 4: Sanity check.
With $p = \frac{2}{3}$: sum of zeroes $= \frac{2}{p} = \frac{2}{2/3} = 3$, and product of zeroes $= 3$. Since sum equals product, the condition holds, confirming the value is correct.
Step 5: Final Answer.
The value of $p$ is $\frac{2}{3}$, so option (B) is correct.
\[ \boxed{p = \frac{2}{3}} \]